Safeway new PGA Tour sponsor

Updated: November 2, 2015

The PGA Tour announced that Safeway is the new title sponsor of the Safeway Open, formerly known as the Open. The five-year agreement runs through 2020 with the PGA Tour event remaining at Silverado Resort and Spa for the duration.

And Northwest golf promoter Jeff Sanders and his company Lagadere Sports will manage the tournament under the new name Safeway Open. Sanders also runs the Tour events in Portland and Boise as well as some other events around the country.

The Safeway Open dates back to 2007, with the event moving from CordeValle Golf Club in San Martin to Silverado Resort and Spa in Napa in 2014. With its present location, the event has become a popular stop for players, their families and fans, a credit to the allure of the Napa Valley and Silverado Resort and Spa. The tournament will continue to bring top PGA Tour competition to Northern California and further its charitable and economic efforts in the local community, thanks to the long-term commitment of Safeway and World Golf Hall of Fame member Johnny Miller, partner of Silverado Resort and Spa.

Fry’s had been the sponsor of the event since its inception in 2007 and after the PGA Tour re-did its schedule, it became the opening event.